What is Coquette?

You may have heard of the current trend going around called “Coquette”, but what exactly is it? Coquette literally means, “a woman who tries without sincere affection to gain the attention and admiration of men” according to the Merriam Webster Dictionary. Coquette fashion is characterized by its flirtatious and alluring style, is a trend that embodies a delicate balance between innocence and seduction. Typically involves hyper femininity, pink, and lets not forget the bows! Rooted in a sense of playfulness and femininity, coquette fashion draws inspiration from vintage aesthetics and often features whimsical elements that evoke a sense of romantic nostalgia.

Now, you may have heard about “Cottage Core Fashion/Aesthetic”, and think it sounds similar to coquette but I promise you they are different! Cottage core focuses on romanticizing rural life and a connection with nature while coquette fashion focuses on feminine and flirtatious elements.

Americana Coquette is a specific sub-genre within coquette fashion that takes cues from classic American styles. It celebrates the timeless elegance of mid-20th century fashion, blending retro silhouettes with a modern twist. Americana Coquette often incorporates elements such as high-waisted skirts, polka dots, gingham patterns, and cat-eye sunglasses, creating a look that exudes both charm and confidence. The color palette tends to include muted tones, pastels, and occasionally bold reds, echoing the classic American aesthetic.

Lana Del Rey, the renowned American singer-songwriter, is a notable example of someone who effortlessly embodies the American Coquette fashion. Del Rey’s style is a fusion of vintage glamour and modern allure. She often opts for high-waisted shorts, elegant dresses, and retro-inspired accessories. Her wardrobe choices frequently feature classic Americana elements, such as denim jackets, polka dots, and cat-eye sunglasses, contributing to her distinct coquette fashion persona. Del Rey’s fashion sense not only reflects her musical aesthetic but also pays homage to the timeless elegance associated with American Coquette fashion.

Coquette Fashion Example:

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Americana Coquette:

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Purse: https://amzn.to/48XDEXa